What is Behaviuor Exchange?
BehaviorExchange is a blockchain-based platform that uses blockchain and big data technologies for identification of online users and custom website content depending on their preference.
How it works
Users visit websites that use the BEX widget. The widget records all visits and visitor behavior in the "Big Data" Transaction database, then the data is processed by the Intelligent Profileing platform and the recorded Personal Profile database.
The business installs in its website the code to start the service. As soon as a visitor from cookie Bec visits their site, the service will inform the website directly, which will automatically display the content depending on the user profile.
This is a very short description, in the picture below shows how it looks total.
Solutions offered
EXCHANGE BEHAVIOR is here to help B2C businesses around the world. This will provide all relevant information about online visitors to different websites. Describing the demographic and psychographic behavior of visitors, companies can target their users in a very innovative way. They want to be an alternative to Google Adsense. Describing themselves as a platform for consumer profile creation, they want to harness the potential of blockchain technology for their benefit.
Their ContentExchange platform is already running in Europe where 200 media websites participate. Leveraging the power of Big Data for their specific tasks, they have devised a unique system that will help many B2C companies. Web visitors, B2C Businesses and websites are key platform stakeholders. Their interaction determines platform progress.
Visitors find what they are looking for while B2C businesses understand their visitors in real time. The tracking code will be installed on the website that will notify the owner. The intelligent profile creation algorithm creates the perfect profile for visitors based on machine learning, large data and statistics.
Blockchain
Blockchain will enable the creation of a decentralized database for online visitors and B2C companies. Users will be able to create and edit their profiles and only mention the information they deem appropriate. For the company will be created the same profile. And they will all be kept safely in the defense building.
It will also provide an opportunity to create a micropayment to a website or reward users.
BehaviorExchange will be launched on the WAWES platform as one of the most proven and reliable platforms, with a decentralized rapid blockbuster platform and low transaction costs.
ICO Information
Token BEX
Price 1 BEX = 0.10 USD
Bounty Available
Platform Waves
Hard cap 21000000 USD
Country Malta
Whitelist / KYC KYC & Whitelist
67% of total tokens will be sold to the public. Personal sales Token BEX live on platform. The date for ICO has not been announced.
45% of the funds will be used for platform research and development while 35% of the funds will be spent on marketing and sales. The team is experienced in financial services and blockchain technology.
Roadmap2014
Start of development of the first ContentExchange network
2015/2016
Expanding the network of media partners
2017 Q2
The partner network reaches 200+ sites in Europe
September 2017
Intelligent profiling algorithms deployed
September 2017
Number of profiles exceeds 1 million, and is still growing
February 2018
Pre-sale of BEX Token
April 2018
Crowdsale of BEX Token
Mid 2018
Entering the B2C market
End of 2018
Intensive growth of BEX token economy
2019
Global Expansion
Start of development of the first ContentExchange network
2015/2016
Expanding the network of media partners
2017 Q2
The partner network reaches 200+ sites in Europe
September 2017
Intelligent profiling algorithms deployed
September 2017
Number of profiles exceeds 1 million, and is still growing
February 2018
Pre-sale of BEX Token
April 2018
Crowdsale of BEX Token
Mid 2018
Entering the B2C market
End of 2018
Intensive growth of BEX token economy
2019
Global Expansion
Team Success
MARIJAN JURENEC
CEO
Before he was the head and the co-founder of media group Pro Plus, now founder and CEO of BehaviourExchange. Through experience and with his proactive approach he directs us to lead the project towards a common goal. He is visionary and a fan of macroeconomics and trends in the fields of media and the Internet. He is a sworn athlete who likes to run, cycle, sail and play golf.
PETER KRESNIK
Director of Sales
Peter started his professional career in travel and leisure industry where he got fascinated with the vast possibilities internet offers. He managed quite a few online travel projects where he fell in love with online communications and advertising. This resulted in his leap from travel to advertising industry. His knowledge and intuitive approach made a real impact in our sales and we are really happy that he joined BehaviourExchange project. He is s funky character and a life lover.
BARBARA VTIC
CFO
Barbara has been working in the field of finance her whole career, with special interest for start-ups, where she actively supported entrepreneurs with education, consulting and financial planning. She is a passionate advocate of CF management and has been cooperating with BehaviourExchange from the start. She loves nature and is a proud owner of a Maine coon cat.
MITJA DOMA
CTO
Mitja has followed the rise of the Internet from 1993, first as the Internet program director for the Open Society Institute – Slovenia, later as a freelance programmer and web developer, and in recent years as the software architect and principal developer of the ContentExchange system. He plays a key role in development of BehaviourExchange and is responsible for functioning of the system. He loves cooking and gardening.
GAŠPER ZADNIK, PHD
Data Scientist
Gašper has a PhD in Mathematics. After finishing his studies in 2014 he is working as software developer and data scientist. His motivation for solving problems is other people’s satisfaction and happiness. He loves honest relationships with co-workers and people in general. Apart from work he enjoys long bicycle rides, spending time in nature, exploring his limits and drinking beer.
LILI CIZELJ
Business Intelligence Manager
Lili gained her experience in fields of advertising and marketing, working in advertising agencies and international companies. At BehaviourExchange, by diving into data science and transforming reading habits into high quality consumer profiles, her role is to support the sales and marketing departments in finding new ways to attract, maximize and maintain new customers. Her strongest assets are communication and leadership skills, fast thinking and problem solving. She adores exploring new knowledge and pampering the people she loves.
MARIJAN JURENEC
CEO
Before he was the head and the co-founder of media group Pro Plus, now founder and CEO of BehaviourExchange. Through experience and with his proactive approach he directs us to lead the project towards a common goal. He is visionary and a fan of macroeconomics and trends in the fields of media and the Internet. He is a sworn athlete who likes to run, cycle, sail and play golf.
PETER KRESNIK
Director of Sales
Peter started his professional career in travel and leisure industry where he got fascinated with the vast possibilities internet offers. He managed quite a few online travel projects where he fell in love with online communications and advertising. This resulted in his leap from travel to advertising industry. His knowledge and intuitive approach made a real impact in our sales and we are really happy that he joined BehaviourExchange project. He is s funky character and a life lover.
BARBARA VTIC
CFO
Barbara has been working in the field of finance her whole career, with special interest for start-ups, where she actively supported entrepreneurs with education, consulting and financial planning. She is a passionate advocate of CF management and has been cooperating with BehaviourExchange from the start. She loves nature and is a proud owner of a Maine coon cat.
MITJA DOMA
CTO
Mitja has followed the rise of the Internet from 1993, first as the Internet program director for the Open Society Institute – Slovenia, later as a freelance programmer and web developer, and in recent years as the software architect and principal developer of the ContentExchange system. He plays a key role in development of BehaviourExchange and is responsible for functioning of the system. He loves cooking and gardening.
GAŠPER ZADNIK, PHD
Data Scientist
Gašper has a PhD in Mathematics. After finishing his studies in 2014 he is working as software developer and data scientist. His motivation for solving problems is other people’s satisfaction and happiness. He loves honest relationships with co-workers and people in general. Apart from work he enjoys long bicycle rides, spending time in nature, exploring his limits and drinking beer.
LILI CIZELJ
Business Intelligence Manager
Lili gained her experience in fields of advertising and marketing, working in advertising agencies and international companies. At BehaviourExchange, by diving into data science and transforming reading habits into high quality consumer profiles, her role is to support the sales and marketing departments in finding new ways to attract, maximize and maintain new customers. Her strongest assets are communication and leadership skills, fast thinking and problem solving. She adores exploring new knowledge and pampering the people she loves.
Conclusion
Businesses will have better data and insights about their customers that will help them make better decisions in their marketing and advertising. The team has focused on the behavioral aspects of visitors to create the perfect profile for a specific business environment.
Considering all the possibilities, what do you think of the profile creation system developed by the platform? The website will be optimized for better targeting from online visitors and the world of advertising will benefit from it. Businesses will be able to easily get what they want to know about their customers. I think this will be a win-win situation for everyone in the ecosystem. What do you think about this platform?
More information on Behavior Exchange, please visit
Official Website Here:
WEBSITE : https://behaviour.exchange/
WHITEPAPER : https://behaviour.exchange/BEX_Whitepaper.pdf
ANNOUNTCEMENT : https://bitcointalk.org/index.php?topic=2413175
TWITTER : https://twitter.com/ BEX_platform
TELEGRAM : https://t.me/behaviourexchange
STEEMIT : https://steemit.com/@bexbehaviour
LINKEDIN : https://www.linkedin.com/company/behaviourexchange/
MEDIUM : https://medium.com/behaviourexchange
REDDIT : https://www.reddit.com/user/BehaviourExchange/
LINKEDIN : https://www.linkedin.com/company/behaviourexchange/
MEDIUM : https://medium.com/behaviourexchange
REDDIT : https://www.reddit.com/user/BehaviourExchange/
AUTHOR.
Bitcoinalk username : Cintashany01
Profile link : https://bitcointalk.org/index.php?action=profile;u=1661845
Facebook : https://www.facebook.com/max.bebasmardeka
Twitter : https://twitter.com/tarjoe_maximum
Telegram username : @TarjoeMaximum
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